Risk management involves assessing the sustainability of a business or a project concerning vital external factors that can potentially impact it. Determining and analyzing external risks is a challenging endeavour as these factors lie beyond a company's control.
PESTLE analyses are common assignments for management students. Many, however, tend to struggle when faced with challenging scenarios. PESTLE analysis writing services offered by reputed academic writing services can be a great help in such cases.
Nevertheless, some crack tips from management assignment writing experts can help anyone carry out in-depth PESTLE analysis with ease.
Why do we use PESTLE?
The PESTLE analysis technique is one of the most common and useful risk analysis & management techniques used across industries to identify potential external factors with stunning efficiency by organizations all over. Coupled with the SWOT analysis, which identifies internal factors affecting a project or an organization, the PESTLE analysis allows managers to make effective decisions that improve performance on all fronts.
PESTLE is an acronym for, Political, Economic, Social, Technological, Legal and Environmental. Factors about these classes profoundly impact a business, and their careful analyses act as a useful business-planning tool.
Let’s take a look at each class of factors in brief.
PESTLE’s Analysis
Political= As the name suggests, these factors consider government policies, trade regulations& tariffs and taxation policies, which influence the economy or industry and thereby, the project or business concerned.
Economic= These factors determine the status and the performance of an economy and its subsequent impact on an organization’s performance. For many businesses, economic factors are the most critical of them due to their resonating effects on the market and consumer behaviour. Factors such as interest rates, inflation rates, foreign exchange rates, economic growth predictions, etc., are crucial concerns across different sectors & industries.
Social= Social factors are the sociological conditions affecting society or a targeted audience. These may include cultural norms & expectations, health factors, socio-economic statuses, population dynamics, buying trends, consumer behaviour, and several other factors affecting the social environment.
Technological= Innovations and developments in the technological domain that affect market dynamics and the nature of the competition are important factors. Aspects of technology that can boost performance offer a competitive edge & influence the market are taken into consideration here.
Legal= Legal factors consider the laws of the land. Employment laws, taxation laws, import/exported laws, consumer laws, standards, labour laws, etc. – all fall under legal analysis purview.
Environmental= Finally, environmental factors look into the business and natural environments in which the company runs. Different factors such as climate, weather, geographical location, climate changes, location, natural resources, etc. get analyzed under this condition.
PESTLE analyses help businesses spot opportunities or warn against threats. They also help predict the potential direction of change in a business environment, determine the feasibility of a project or a business venture and obtain a holistic & objective view of a new environment.
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